Collection of Information
When you visit primetrailer.com, you may voluntarily submit personally identifiable information such as your name, postal address, email address(es) and phone numbers. We use this information only to fulfill your specific request, unless you give us permission to use it in another manner. An example might be using your personally identifiable information to add you to one of our mailing lists.
At primetrailer.com, we may use cookie and tracking technology depending on the features offered. These technologies are useful for determining information such as the type of device you accessed the site on (computer, mobile phone or other device), the browser type and operating system, tracking the number of visitors to primetrailer.com, and understanding how visitors use the site. We may also track the URL you just came from, which URL you go to next, and your Internet Protocol (IP) address, as well as the date and time you visited.
Other examples of information we may collect include which pages you viewed or terms you searched for, visits to certain pages and page interaction information.
Using cookies, we can customize the site for visitors. We cannot collect personal information using cookies and other tracking technology. However, cookies may be tied to any personally identifiable information that you previously provided. We may share aggregate cookie and tracking information with third parties. To prevent your browser from accepting new cookies or to disable cookies altogether, go to the Help feature on your browser.
We may collect certain additional information if you use a mobile device to access our site. This may include information about your location, a unique identifier for the device, its mobile operating system and the type of mobile Internet browser that you use. We may use this information to provide you with location-based services and information, such as advertising, search results, and other personalized content. Your device will most likely allow you to disable location services. Additionally, you can opt out of Google Ad Settings for mobile apps. If you have questions about this, contact your mobile service carrier or the device manufacturer.
Distribution of Information
It is our policy at primetrailer.com not to use or share your information in ways unrelated to those described above. There is an exception, however: we may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. Under these circumstances, the information is not provided to these companies for marketing purposes.
primetrailer.com partners with a third party ad network to manage our advertising on other sites. Using cookies and web beacons, our ad network partner collects non-personally identifiable information about your activities on primetrailer.com and other websites. This information is used to provide targeted advertising based upon your interests.
Google Analytics Advertising Features
We have enabled Google Analytics Demographics and Interest Reporting for this site. This means that we are allowing Google Analytics to collect data about this site’s traffic via Google advertising cookies and anonymous identifiers. Google is also collecting data through standard Google Analytics implementation, including tracking codes, Google Analytics SDK, and the Measurement Protocol.
You can opt out of these Google Analytics Advertising Features through Ads Settings, or through the NAI’s consumer opt-out.
Commitment to Data Security
Please be assured that we keep your personally identifiable information secure. Only authorized employees, agents and contractors, who have agreed to keep information secure and confidential, have access to this information. We use firewalls, systems and procedures to protect the security of your personal information. You have the ability to opt out of further emails and newsletters from this site.
Privacy Contact Information
Prime Trailer Leasing
1150 W 2100 South
Salt Lake City, UT 84119
primetrailer.com reserves the right to make changes to this policy. Any changes to this policy will be posted.